Phlashback to 1973

Lacking much in the way of compelling blog topics lately, I’ve decided to borrow an idea from Jenn at Phillies Phollowers, and take a look back at the past. Hope you don’t mind, Jenn!

For this first installment, I’ve unearthed a Phillies magazine/program from 1973. The cover is appropriately pop-art-ish:


And look at that bargain price – only 50 cents!

Paging through, it’s interesting to note the various advertisements for tobacco products (Salem/Camel/Winston, Dutch Master/El Producto, Kent/Newport/True, Marlboro) and alcohol (Seagram’s whiskey, Jacquin’s vodka, Cutty Sark, Schmidt’s beer). In contrast, a more recent copy of the magazine/program contained a single ad for Bud Light.

Going to a Phillies game back then was affordable family entertainment, based on these prices:

A family of four would have paid only $17 for box seats! Today, $17 won’t even get one person into the ballpark – the lowest priced seats are $20. Using an online inflation calculator, one can see that the ticket prices have increased much more drastically than just inflation alone would explain. I suppose part of that can be explained by the fact that the Phillies of the early 70’s were not very good, averaging just over 18,000 fans per game, whereas the current Phillies have made it to the playoffs three straight seasons, and averaged over 40,000 fans per game the past two seasons. Good old “supply and demand”.

Another interesting feature is the “Phillies Family Album,” a collection of obviously staged photos on the last few pages. Here’s a sample:


In case it’s hard to see, they are:
Susie and Billy Wilson (what are they looking at? certainly not the camera);
Rosemary and Jim Lonborg (probably hoping that seagull doesn’t poop on them);
Terry and Kay Harmon (bet she’s wondering why the other two wives got first billing and she didn’t).

The Phillies’ rotation that year included Steve Carlton, Wayne Twitchell, Ken Brett, Jim Lonborg, and Dick Ruthven. Position players included Bob Boone, Willie Montanez, Denny Doyle, Larry Bowa, Greg Luzinski, Del Unser, Bill Robinson, and in his first full season, Mike Schmidt.

I’d never seen a photo of Schmidt without his mustache before – it looks a little odd!

Neither Schmidt nor the Phillies fared too well in 1973. Schmidt ended the season with a .196 batting average, and the Phillies finished last in the six-team NL East with a 71-91 record.

In upcoming posts, I’ll take a look at 1974, 1975, 1978, and 1979. Not sure why there is a two year gap – these all came from my husband’s formative years, so I’ll have to ask him what happened to 1976 and 1977.

Happy Blogiversary!

cupcake1.jpgToday marks the one-year anniversary of this blog. Last year, in a fit of extreme boredom, I decided to unleash my random thoughts upon the unsuspecting MLBlogs community. My very first blog was actually rather cringe-worthy (wherein I mostly complained about the month of February), so I won’t force you to read it again by reposting it here. πŸ™‚

Since then, I’ve electronically “met” a lot of great baseball fans, not only of the Phillies, but other teams as well, even the dreaded Yankees (sorry Jane!). I’m looking forward to another year of great blogging, and I hope you are too!



  1. Jane Heller

    A big congratulations on your one year anniversary!!!!! Does time fly or what? I know you’ll continue to put your personal, always entertaining spin on the Phillies, so keep it up! Btw, I had no idea Jim Lonborg was with the Phillies. I always think of him with the Red Sox.

  2. xcicix

    Happy “blog birthday”!
    When you look back, even a few years…prices go up absurdly. Even $20 seems kinda cheap to me, I guess because I live in New York…

  3. greg1969

    Happy Blogiversary, Sue! πŸ˜‰
    Mike Schmidt? Who’s he? πŸ˜‰ Kinda funny to see some of the “prophetic” commentary, like “…He will hit with power… 3B is his best position…” Oh, really, doctor? πŸ˜‰
    And yeah, seeing Schmidt without the moustache is kinda odd now.
    Happy 2010 blogging! Take care, Sue.

  4. rrrt

    Jane – Thanks! Yes, you’re right, it’s hard to believe a year has passed already. Lonborg was with the Sox prior to the Phillies – you probably stopped paying attention to him once he changed leagues.
    Caroline – How do New Yorkers actually afford to go to games these days? Your prices are astronomical, so I guess I shouldn’t complain about ours.
    23gonzalez – Thanks for stopping by! I’ll check your blog out as well.
    Greg – Thanks! I’d never realized Schmidt played second in the minors before digging this up. And a friend of mine saw the picture and said he looks “icky”. πŸ™‚
    Jeff – I’d love to phlash back to those prices, but not the clothes or the music! Well, some of the music was OK…

  5. crzblue2

    I love that magazine cover! Oh I would hear the music along it!
    That is funny seeing Mike Schmidt without his ‘stache.
    Congratulations on your one year Blogiversary! My one year will be Saturday Feb 13th, a day before Valentine!

  6. rrrt

    Melissa – Thanks! Aren’t 70’s fashions totally cringe-worthy? It looks like some sort of pantsuit, which I think were pretty popular then.
    Emma – Early congrats to you too! I can see why Mike decided to go with the mustache.
    Stanley – You threw them out!? As you can probably tell, I have a hard time throwing stuff away, and apparently so did my husband.
    Kaybee – It’s hard to believe it’s been a year already – it went very fast! Those ticket prices are unbelievable; I didn’t realize how little they cost back then.

  7. bostonredsoxgirl46

    Wow, Sue, one year! That’s so great! We all come so far in a year, it’s amazing to see what an amazing community we have developed. Very cool magazine, I love the pop-art. I bet it’d be worth a lot more than 50 cents now.

  8. rrrt

    Jenn – You’re probably going to have to get them yourself, unless you want to wait till next year. πŸ™‚
    Elizabeth – Thanks! It IS a great community here – so glad I found it!
    BTB – Glad you stopped by! I have a few more years to go through, so I hope you check them out as well.
    Cat – Thanks! Glad you enjoyed it – it was a lot of fun for me too, looking back through the old program and seeing how different things were at that time.

  9. philliesredpinstripes

    You do not want to know the amount of books, magazines, yearbooks, board games, I had to get rid of when I moved into my original studio apartment, with my brother. I’m still kicking myself for the World War II reference books I had to let go. (One on the U.S. Army Divisions and related unions, one of U.S. Weapons of the war, and two on uniforms (One British and One all countries. I especially miss the last one. AAAArrggghhhhh!!!!!!)

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